Tio Pepe
by Emilio Lopez
Title
Tio Pepe
Artist
Emilio Lopez
Medium
Photograph - Phototgraph
Description
A mythical signboard in Madrid is that of Tío Pepe, one of the best known brands of the González Byass winery company, based in Jerez de la Frontera. The designer of the label that reproduced the ad and author of the slogan was Luis Pérez Solero, who devised it as we see it today back in 1935. This is how he described it himself: “You will see with what simplicity they shaped me in Jerez / bottled the sun of Andalusia, first / they put a jacket on me, the guitar and a hat / and that's how Tío Pepe was born, full of grace! ”. The poster was placed on the old Paris Hotel, in Puerta del Sol, in 1958. Declared a historical heritage, today it shines brighter than ever after a thorough restoration, but in another location, although not far from the previous one. It is located on the roof of the building at number 11 in the square, on the corner of Preciados street. Look up!
Uploaded
September 16th, 2020
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